Easy Ways to Promote Your Freelancing Business
There are a lot of blogs that have already written countless posts on the promotion and marketing of your freelance business. However, many consists of bland, outdated or over-spewed “tips” that just don’t work or aren’t very effective. I thought I’d share of a few of my own tips that have worked for me, and even more blog posts that I’ve found that really do work, or seem interesting enough to try. Enjoy and let me know some of your own tips!
Basic on-site SEO
I’ve found it pretty easy to up my google and alexa rankings for my website fairly quickly. This is a direct result of my clean coding (Why I spout this as important) and a few other things I incorporate:
- Title tags: It’s still important to have keywords in these. Keep it short and relevant.
- Meta tags: While not in use for rankings by Google, Google still uses meta description in search results, so make sure it has a great statement for potential viewers, in addition to keywords.
- Alt tags & Link Title tags: Not only great for accessibility standards, but this gives you another chance at keywords.
I don’t want to beat this dead horse much, as a lot has been written on social media. While too much social media can be unproductive, it’s important to utilize sites such as Twitter, LinkedIn and Facebook to get your name and business out there. Use it to establish yourself as an expert in your area, offer great links and advice, but keep talking of your own business to a minimum.
How Not to Promote Your Blog: Top 10 Broken Blog Promotion Strategies
I ran across this post and found it has some interesting insights into social media, link and email spamming. Very useful tips for the beginning blogger as well as the seasoned professional. Read it.
The Web Marketing Checklist: 37 Ways to Promote Your Website
Some great overall tips – some are obvious ones thrown around all over the web, but there are a few unique ones. Read it.
101 Ways to Get More Freelance Work and Generate New Client Leads
This is more about promoting yourself, not just your website or blog. But the more your name gets out there, the more your website will also be seen. Read It.
Retention During The Recession: 20 Ways to Get And Keep More Clients
Great tips for both gaining and keeping clients. Has anyone tried the “cold emailing” trick for lists? Wonder if it works. Read it.
How I used Blogging to Land +$20,000 Worth of Clients
This is iffy to me, but as I’ve only really been blogging for a month or so, I really can’t say if this works or not. Has this worked for you? Read it.
How do you get your own name noticed out there amid all the chatter? Let me know.