How Can Google Website Optimizer Help My Business?

Many people have heard of Google Analytics, but have you heard of Google Website Optimizer? Google Website Optimizer allows you to test and fine tune the workings of your site. Basically, you set up “experiments” to change around the layout and wording of your content. Google serves up these different versions to your visitors and then tracks which experiment had the best conversion rate. And best of all, it’s completely free!

The wording and layout of a page can significantly affect the amount of sales you make and Google Website Optimizer allows you to track which content performs better. If you’re familiar with using Google AdWords, then this should sound familiar to you. This allows you to test which call out button performs better, if it’s better to have your content on top or below a fancy image, or if it’s better to have a longer or shorter product description area.

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