IdeaSelling: Successfully Pitching Your Creative Ideas
IdeaSelling by Sam Harrison is an interesting short read read on how to pitch your ideas to clients and how to make a sale. The book contains many quotes, ideas and quick worksheets in order to gain the confidence to approach a client and make a successful sale.
I wasn’t into the book very much at first. The layout of the pages is kinda weird and artsy, making it a bit hard to read, but thanks to the briefness of text on each pages, it’ isn’t so bad. I warmed up to it halfway through the book, as it began covering some ideas I could use with my own clients. This book is perfect for people who go out and pitch clients in person, although a lot of what it covers can be translated online or on the phone as well.
The book spans 240 pages with eight chapters and each page is a different “section” or topic (similar to the 37signals Rework book). Some of the more interesting chapters include: Learn By Asking The Right Questions, How To Present A Powerful Pitch and How To Handle Objections.
IdeaSelling has some unique viewpoints in the way you view and treat your clients. I was especially interested in the section about selling, where they give you a scale to put your client on from unaware of you and your product to ready to buy. It’s quite an interesting way to view the sales process.
Where to buy it
You can find IdeaSelling at Amazon for $11.55
About the author
Amber Weinberg specializes in clean and semantic XHTML, CSS and WordPress development. She has over 10 years of coding experience and is pretty cool to work with. Amber is available for freelance work, so why not hire her for your next project?
Have to check this book out, I’m currently reading “The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly”, to get an idea on how to expand my client list. Lately I’ve been focusing more on books that deal with the process of getting clients, finding out what they want and translate that into design and development rather than technical books.
Then this book would be for you. It’s more about how to deal with clients in the proposal stage and make the sale.