IdeaSelling: Successfully Pitching Your Creative Ideas
IdeaSelling by Sam Harrison is an interesting short read read on how to pitch your ideas to clients and how to make a sale. The book contains many quotes, ideas and quick worksheets in order to gain the confidence to approach a client and make a successful sale.
I wasn’t into the book very much at first. The layout of the pages is kinda weird and artsy, making it a bit hard to read, but thanks to the briefness of text on each pages, it’ isn’t so bad. I warmed up to it halfway through the book, as it began covering some ideas I could use with my own clients. This book is perfect for people who go out and pitch clients in person, although a lot of what it covers can be translated online or on the phone as well.
The book spans 240 pages with eight chapters and each page is a different “section” or topic (similar to the 37signals Rework book). Some of the more interesting chapters include: Learn By Asking The Right Questions, How To Present A Powerful Pitch and How To Handle Objections.
IdeaSelling has some unique viewpoints in the way you view and treat your clients. I was especially interested in the section about selling, where they give you a scale to put your client on from unaware of you and your product to ready to buy. It’s quite an interesting way to view the sales process.