Amber Weinberg: Freelance Web Developer specializing in semantic WordPress, Mobile, CSS and HTML5 Development

The Blog

How Can Google Website Optimizer Help My Business?

Many people have heard of Google Analytics, but have you heard of Google Website Optimizer? Google Website Optimizer allows you to test and fine tune the workings of your site. Basically, you set up “experiments” to change around the layout and wording of your content. Google serves up these different versions to your visitors and...

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The Review of REWORK by Jason Fried of 37Signals

I seem to have been lucky enough to buy several great business books, because I feel like my last reviews have all been “Must have!” However, I think I was wrong when I said that, because I just finished reading REWORK. And now I really mean it when I say “WOW. This is a must...

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Monetizing Your App & The Business of Freemium on the Web

One of the cool guys at 37signals once said something like “if you can’t use your free stuff to point customers to the paid stuff, then what you’re doing is pointless.” (this is an obvious paraphrase). The problem with making money with your app is that now everyone expects and feels entitled to getting everything...

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eCommerce Series: How Use Product Feeds To Expand Your Business

This is the first of a series of guest posts I’ve written specifically for CoreCommerce’s blog. When you first set up your store at CoreCommerce, you may wonder how to get initial traffics and sales to your store. After all if you’re a new business, potential customers who need your product don’t even know you exist. You...

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Useful (and free!) Code Snippets

I reviewed Coda a few months ago and have been using it ever since. It’s an awesome all-in-one IDE with Transmit for FTP and great plugin support. My favorite feature of Coda is Coda Clips, a similar feature was also introduced in Dreamweaver CS4. Coda Clips allows you to store snippets of code you use...

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Setting Up Your Desk for Productive Web Development

I get lots of questions about how both my desk and apps are setup and how productivity can be improved. This is a very important topic for many reasons that isn’t discussed very often on the web. Properly setting up both your physical and virtual desks can make your more productive while also avoiding serious...

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