Do You Have The Purple Cow? A Review of Seth Godin’s Moo-ness
I recently picked up about $200 worth of books for my business. These included marketing, social media, advanced coding and basic business type books. I thought not only would these books help me and my business, but they would help some of you out as well, who are looking for something to help you along...
Read more…The Myth of the Finished Website and How It Evolves
The web is constantly evolving every day. Web technologies change, as well as design trends, usability findings and content preferences. What does this mean? It means that there’s no such thing as a finished website. If a finished website is a myth, what are we supposed to be doing? What are our responsibilities to our...
Read more…Brand Loyalty Isn't Dead, It's Upped It's Game
Brand loyalty was once king in the consumer world. Companies spent endless amounts of money to appeal to the average consumer, and it worked, as every consumer had at least one brand they would pay far more money for over a similar competitor. Why would consumers part with more money than they had to, in...
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