What Being Responsive Really Means

When a new client asks for a responsive site, I always ask them what they mean by “responsive”. Many are still unsure of what this means, and often end up quoting back a lot of industry buzzwords they’ve heard a long the way, usually to do with some kind of framework or jQuery plugin. What a lot of clients don’t realize is that they often need something much smaller. I’ve noticed that a lot of the big name developers and designers in our industry often talk about the best case scenario of a website: a website that’s built from the ground up, uses responsive images so the mobile version loads in a quarter of the time, and works on everything from a tiny 1″ smartwatch to a 60″ big screen TV with a PS4 and every browser from IE5 to the latest Firefox.

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