The Secret to Apple's Success

Just saw a commercial for the HP Touchpad today. It’s interesting that it’s already been a year and a half since the iPad is out and is on it’s second version and companies are just now getting their tablets out and marketed.

Why is Apple so successful?

Because while other companies are busy trying to catch up to the iPad’s success, Apple has already moved on to the “next big thing”. Apple no longer cares about the iPad….they never play catch up and that’s why they win. All other companies try to chase down Apple’s successes and fail (think Zune…).

How can you emulate this into your business?