Working on Your Business, Not Just in It
When you’re a freelancer, you often find yourself doing several jobs. You may design, develop, write, manage, bill, consult and answer the phone. Unfortunately, while we’re busy taking care of all these roles in the day-to-day management of our business, we forget to step back and take a look at the long term.
Working on the business may not seem important when you’ve got ten active clients and six projects due this week, however it’s an important task you need to take care of, if you ever plan on growing your business (whether you plan to stay a single person business or not).
What exactly is working on your business versus working in it? Working in your business means taking care of the daily things, the clients, the billing, and the actual work. Working on your business, however, deals with stepping back and seeing how your business can improve, where you want your business to go, and so on. You should aim to try and work on your business, at least for a few hours every month.
Let’s take a look at some of the ways you can work on your business.